About

Passionate about people

At Fizz Research we immerse ourselves in the world of your target consumer. Run by Tracey White, who has 25+ years industry experience, Fizz offers research and strategic insight across a broad spectrum of sectors including fmcg, B2B, Healthcare and Not-for-profit, working both in the UK and Internationally. 

Qualitative Consultancy

There's nothing we like better than running focus groups: teens with attitude, hospital consultants, risky drivers: bring them on! Online communities, mobile ethnography, co-creation - and stakeholder workshops are all established techniques in Fizz Research's toolkit: we can advise which methodology (or combination of these) is best placed to most efficiently and cost-effectively reveal critical insights to leverage brand growth. 

On reflection, there's one thing we do like as much as running groups - and that's deciding how to approach an insight challenge - are quantitative or qualitative techniques best suited? Is original research necessary or can we utilise already-existing data to derive the required insight and direction?

Future Foresight

Consumers and shoppers are great at  telling us what they do now - and we can use innovative techniques to discover why they really do the things they do (what they are wanting to achieve). They're not so good at predicting what they will do 'tomorrow' - as  tech. innovations and cultural trends bring new opportunities for brands. We have various methods to help turn consumer 'insight' into commercial 'foresight'. We are acutely aware of the limitations of consumer research and work eclectically to ensure consumer input is supplemented by complementary marketing and strategic consultancy - to future-proof our recommendations.

Sector expertise

When you've been in the research business as long as we have, it's no surprise that there aren't many categories we haven't been immersed in (oh - except cars: no one has ever asked us to research cars!)... Key sectors and brands incl. Retail/ Consumer (e.g. Dulux, Kellogg's, Homebase) , B2B (e.g. Allianz, Quickbooks), Media and Tech. (e.g. The Guardian, Oolipo, QuinetiQ), Hospitality, Travel and Leisure (e.g. P&O, Philip Morris, Hollywood Bowl, Guardian Travel), Not-for-profit (e.g. RSPCA, Cancer Research, Alzheimer's Society), Agriculture and the Environment (e.g. DSM, Cleanspace),  Financial Services (e.g. LV, AIG) and Pharma (e.g. Merck, Bayer, Novartis).

If you have a car-related project, we'd especially love to hear from you!

How can we help?

Let us know what your business objectives are and we can advise on whether - and what - types of research and insight are appropriate. A conversation costs nothing. If you have a brief we will be happy to prepare a fully costed proposal. We look forward to hearing from you.